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Share of Search as a Predictive Measure

Les Binet, Group Head of Effectiveness, adam&eveDDB presents his analysis on the potential for search to predict market share.

Tasman Murray  ·  Managing Partner  ·  2 March 2021

Les Binet, Group Head of Effectiveness, adam&eveDDB presents his analysis on the potential for search to predict market share.

Presented at EffWorks Global 2020. Source: the IPA.

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